Below is a 1999 Nike ad from Sports Illustrated.
This advert attempts to draw a line between the steady footing of mountain goats and your performance while running around the neighborhood.. after lacing up these athletic shoes, that is. Looks pretty simple at first glance..
Except that this symbology follows a well-established path. Commentary lifted from www.jesus-is-savior.com:
The goat and ram head are greatly revered in Satanism and witchcraft; a mockery of the Lamb of God, Jesus Christ.
Baphomet in the public schools.